Company Info - X-treme Toyz

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“ICE” Philosophy

Imagine……. a vehicle's accessory potential.

Create……. a blend of accessories that combine form and function.

Excite……. owners' passions to personalize their vehicles.

X-Treme Toyz' passion is evident in the unique, functional, accessorized vehicles we build. As a six-time Ford Motor Company Design Award winner, we are held to a high standard and strive to design accessories that offer the perfect blend of form and function."
Mike Duval, CEO

Company CEO, Mike Duval, founded X-Treme Toyz in 1999. Mike has always built his projects as "lifestyle" vehicles, targeting the "weekend warriors" as well as the hardcore enthusiasts who want a vehicle that's fully functional and capable of tackling whatever environment they encounter. That was 13 years ago. With experience stemming from over 30 years in the 4x4 Truck & SUV accessory business, Mike brings his ideas to life by working with, and consulting for many recognized product manufacturers. It is through these relationships that many X-Treme Toyz' designed products have found there way into the marketplace.

Mike continues to design accessories, author instructions, and produce installation videos as well as design and assemble custom vehicles for the annual SEMA show. Recently, Mike has appeared on TV as the host for two seasons of Outdoor Channels hit show "Off Road Overhaul". X-Treme Toyz maintains an active involvement with all the major trade publications, assisting with technical articles and features as well as providing valuable feedback to manufacturers.

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